Marketing Your Library's Electronic Resources : a How-to-do-it Manual

Marketing Your Library's Electronic Resources : a How-to-do-it Manual

Description

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.


Download Marketing Your Library's Electronic Resources : a How-to-do-it Manual (9781555708894).pdf, available at troyersdutchheritage.com for free.

Available Format

Details

Author(s)
Marie R Kennedy, Cheryl Laguardia
Format
Paperback | 198 pages
Dimensions
213.36 x 276.86 x 25.4mm | 476.27g
Publication date
30 Apr 2013
Publisher
Neal-Schuman Publishers Inc
Publication City/Country
New York, United States
Language
English
Edition Statement
New.
ISBN10
1555708897
ISBN13
9781555708894
Bestsellers rank
1,104,090