Marketing Your Library's Electronic Resources : a How-to-do-it Manual
It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.
Download Marketing Your Library's Electronic Resources : a How-to-do-it Manual (9781555708894).pdf, available at troyersdutchheritage.com for free.
- Marie R Kennedy, Cheryl Laguardia
- Paperback | 198 pages
- 213.36 x 276.86 x 25.4mm | 476.27g
- Publication date
- 30 Apr 2013
- Neal-Schuman Publishers Inc
- Publication City/Country
- New York, United States
- Edition Statement
- Bestsellers rank