Creative Selection : Inside Apple's Design Process During the Golden Years of Steve Jobs

Creative Selection : Inside Apple's Design Process During the Golden Years of Steve Jobs

Description

Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy - and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.


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Details

Author(s)
Ken Kocienda
Format
Hardback | 304 pages
Dimensions
155 x 236 x 26mm | 453.59g
Publication date
08 Oct 2018
Publisher
St Martin's Press
Publication City/Country
New York, United States
Language
English
Illustrations note
Includes 12 black-and-white illustrations throughout
ISBN10
1250194466
ISBN13
9781250194466
Bestsellers rank
18,290